Open to any venue that breaks the mould and has capitalised on either space within an existing venue, or had recognised its own potential for a stand-alone event venue. Show how creative use of the space has helped maximise its use and describe the transformation from a previously unloved space into a dedicated and much sort after space. Small or large, show it off!
- Venue may not be purpose-built or originally designed for conferences/events
- Venue must be in the UK
- The venue must demonstrate a high level of customer service and provide evidence of satisfaction and positive relationships with event planners, venue finding and MICE agents 45%
- The venue’s exceptional ability to deliver outstanding events in a unique or unusual environment (examples needed) 45%
- The venue may demonstrate its ability (via events) to provide a contribution in some way to charity, philanthropy, music, art, history, culture or technology 10%